About Ellen Truley

Ellen Truley, founder and CEO of ETC Consulting, is a celebrated B2B/B2C marketing executive with over 20 years of experience driving growth in the entertainment industry. Currently serving as Chief Marketing & External Affairs Officer at The MLC, and previously as Senior VP of Corporate Relations for SESAC Holdings, Truley’s expertise in global marketing has earned her accolades such as Billboard Magazine’s Women in Music and Nashville Business Journal’s Women in Music City for three consecutive years.

Her consulting firm, ETC Consulting, specializes in entertainment relations, partnering with leading music and entertainment companies across New York, Nashville, Los Angeles, and London to deliver innovative marketing strategies.

An innovative strategic marketer, Truley helps drive brand awareness and revenue for clients with her extensive experience in all aspects of brand strategy, partnership integration, digital marketing and assimilation of artificial intelligence and new digital platforms.

Truley has had the opportunity to work alongside some of the industry’s most prolific songwriters and composers as well as their teams including Bob Dylan, Adele, Neil Diamond, R.E. M, Mariah Carey, RUSH, Lady A, Green Day, Charli XCX, Zac Brown, Randy Newman and more.

In addition, Truley consults with a variety of music entities including publishing companies, luxury hotel brands, and music festival organizations. A devoted advocate of creative artists, she has also been on the forefront in the ongoing efforts to protect Intellectual Property, copyright and music licensing. 

With numerous partnership integrations, she has spearheaded the development, strategy, execution of collaborations with companies and industry partners including City National Bank, Delta, Netflix, Maker’s Mark Icelandic Glacial Water, Red Bull, ReverbNation, Luxury Resorts & Hotels and more.

A digital marketing expert, Truley understands the incredible value of relationships and recognizes face-to-face networking as one of the most powerful tools available for increasing one's exposure, creating meaningful relationships and providing growth opportunities at a personal and professional level.

EVENTS

ETC Consulting assists in the presentation of countless songwriter showcases and festivals to continually raise awareness of company brands. In addition, Truley has also served as executive producer for all SESAC productions including Pop Music Awards, Nashville Music Awards, Film/TV Music Awards, Christian Music Awards and Latina Music Awards.

BOARDS

Truley serves on the Women in Music advisory board and has also served on the boards of the TJ Martell Foundation, The Musicians Foundation and USF Digital Marketing Advisory Board.

She is also a member of The Recording Academy, The Americana Music Association, CMA and ACM and a mentor for Belmont University.

Truley has been named on the Billboard Women in Music Power Player list numerous times as well as the Nashville Business Journal’s Women in Music City Awards list and the NBJ C-Suite Awards.